Marketing and recruitment

In this section, lessons learnt about marketing and recruitment are documented. Experience shows that multi-faceted approaches to marketing will have the most success, particularly those that make use of a range of local media: press, TV and radio, taking advantage of local news reporting to embed Skills for Life information. Making Skills for Life a feature of employer partnerships and community networking is also a great strategy for local marketing and recruitment.

Marketing and recruitment - things to conside:

Marketing strategy - You will find some ideas on these websites:

• Get on - brush up your Maths and English skills
• Move on
• Learning at Work Day
• Get On At Work

At Cumbria Adult Education Service, the skills manager and the Skills for Life team introduced new Skills for Life publicity materials across their service using the Move On approach, and recruitment increased dramatically. Read about their experiences in the Cumbria case study (PDF) - a similar approach could be taken for adult learners in further education colleges.